Built for simplified sales

With more concise questions and updated eligibility criteria, A-Z Coverage is built to support how simplified life is sold today.

Innovative e-App

Advantage Plus e-applications moving to AppPro

Starting July 26, Advantage Plus e-applications will now be submitted through AppPro. Complete our on-demand training to take full advantage of a streamlined, powerful digital experience that helps you work smarter, close faster and serve clients with ease!

 

More flexibility for par whole life sales

Starting July 26, we’re enhancing our participating whole life product to help you serve more clients. Updates include a Joint Last-to-Die option on Advantage Plus, higher APO limits with term riders, APO availability on 10-Pay plans with term riders and updated TIA limits.

New Applications for Life and Critical Illness Insurance will be available starting July 26, 2026.

 

Non-Par Whole Life to be withdrawn

Non-Par Whole life will no longer be available for new sales effective July, 26, 2026. Please ensure all new business is submitted by the required deadlines. For details and alternative solutions, please contact your local sales team.


For advisor use only. Not for use with the public.
426072 CAN 07/26